Senior Copywriter & Brand Strategist
These full-page ads, which ran in the New York Times, were created pro-bono for Water Advocates to help create awareness and raise funds for clean drinking water, sanitation and hygiene in the third world. In far too many countries, lack of access to this basic necessity causes early mortality--especially among children--and keeps girls from education since many spend up to 60% of each day walking dangerous paths to get water for their families. Steve Hilton of the Hilton Foundation sent the following email after seeing the ad: "...one of the best I have ever seen on the benefits of clean water. Great photo - creative layout - compelling message. Congratulations on such a well done message. "