Senior Copywriter & Brand Strategist
With over 25 years of experience in NYC and DC, including serving as Creative Director at Ogilvy, Meredith has created communications campaigns for a wide variety of clients
But be warned.
She’s driven millions to drink (Bolla & Cella WIne, Total Wine) – including infants (Enfamil). Why, she's even promoted drug use (Pfizer, Merck, Glaxo Smith Kline). If that wasn’t enough, she’s caused countless people to leave their homes (Marriott, Honda), then had the gall to make them fork over their hard-earned money (Galleria at Tysons II; Taubman shopping malls; Ryan, NV and Pulte homes).
But, then again, she’s helped our planet (Wild Earth Allies, Tusk, Water Advocates, Yellowstone Park Foundation) and shown Americans how to live longer, healthier lives (National Heart, Lung, and Blood Institute; Centers for Disease Control; National Institute of Neurological Disorders and Stroke), American Red Cross; American Legacy Foundation; Weight Watchers International; Campaign for Tobacco-free Kids).
Along the way, she’s somehow managed to receive over 60 national, international and regional awards, including a National Addy for the nation’s best public service ad and an Athena for the nation’s best retail campaign.
TESTIMONIALS
“I have had the pleasure of working with Meredith for more than a decade to advance numerous large-scale health awareness, education, and behavior change campaigns for major government and nonprofit clients. A talented strategist and copywriter, she is extremely thoughtful, creative, and quick. Her award-winning creative concepts and content are catchy, smart, and come from the heart. Aside from being a gifted storyteller, Meredith operates from a place of wanting to “do well by doing good” and a spirit of collaboration, which is admirable in an industry where egos often dominate. I highly recommend her to any organization seeking brilliant creative strategy and support.”
“I’ve known and worked with Meredith for years. Her pen is on fire with incredible ideas. Whether it’s social marketing, public affairs or retail advertising, she is a versatile writer who can generate compelling copy for any medium and any client. The reason I keep Meredith on my speed dial as my go-to writer is because she’s fast, good and fun to work with.”
“I am never disappointed when I turn to Meredith for help! She is a consummate wordsmith. In fact I call her my Word Wizard! She really listens to whatever the need might be, takes it all in and offers brilliant solutions. And it’s not just the words. Meredith is able to conceptualize and place my requests in a larger context, which makes her final suggestions all the stronger. Beyond that, she is totally reliable, highly professional and always good-natured. A dream to work with!”
BRAGGING RIGHTS (AWARDS)
One Show Silver Pencil
American Graphic Design Excellence Award
International Advertising Festival of New York (silver and bronze)
REBRAND 100 Global Award
National ADDY
Second District ADDY (eleven awards, including gold)
Washington ADDY (numerous awards, including lots of golds)
Athena (for best newspaper retail campaign in nation)
Baltimore ADDY numerous awards, including gold and Best in Show)
Art Directors Club of Los Angeles & Art Directors Club of Washington
Twin Cities Radio Best
ECHO (bronze, silver and gold awards)
The Chassis (Radio Ad Bureau and National Association of Automotive Dealers) (3 awards, including best in show)
AIR Award (best commercial radio by agency)
Echo (several awards)
Poster on permanent display in Smithsonian Institution’s Graphic Design Archives
TV chosen in ADWEEK’s 20 best spots in nation (chosen twice)
Bank Marketing Association Best of Print
M.I.R.M. (National Association of Home Builders) (four awards)
Print Magazine Design Annual
B/PAA PRO-CONN (Business Professional Advertising Association)
NAIOP (seven awards, including first place)
Other:
Guest speaker at John Hopkins University on Health Psychology and Behavior Change
Judge for American Advertising Federation (AAF) awards