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MEREDITH LIGHT

Senior Copywriter & Brand Strategist

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The Heart Truth Red Dress Video & Guerrilla

This video, mirror cling and guerrilla sidewalk cling were created for The Red Dress fashion show, an annual runway show that creates awareness about heart disease in women. Part of The Heart Truth campaign for the National Heart, Lung and Blood Institute, the show features celebrity models and designers and kicks off fashion week in New York City. 

 

Created with and while at Ogilvy

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Mirror cling in women's bathroom
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