Senior Copywriter & Brand Strategist
Fauna & Flora International is the world's oldest international conservation group – protecting wild things and wild spaces since 1903. I was proud to write their broadcast PSA campaign, which includes this TV spot featuring their honorary director, Betty White. With special thanks to the amazing team at Clean Cuts & Cerebral Lounge, who did the graphics and production.
The results? This PSA had 1,448,047,650 impressions, including national placement on network morning shows.