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MEREDITH LIGHT

Senior Copywriter & Brand Strategist

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National Institute of Neurological Disorders and Stroke

Created for and with the fabulous team at Fors Marsh to make Black men aware that, by managing high blood pressure now, they can help prevent stroke and dementia later in life. As a result of the campaign, there was a 1000% increase in visits to the campaign website (compared to prior month) and more than 2 million paid media impressions after just 1 month.

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