Created for and with the fabulous team at Fors Marsh to make Black men aware that, by managing high blood pressure now, they can help prevent stroke and dementia later in life. As a result of the campaign, there was a 1000% increase in visits to the campaign website (compared to prior month) and more than 2 million paid media impressions after just 1 month.

This poster campaign was created for the FDA to prevent pre-teens from starting to smoke. It was created in conjunction with the wonderful folks at ICF. 

I worked with the superstar team at Grafik to rebrand the Cystic Fibrosis Great Strides national fundraising campaign and their national volunteer program. I also wrote these health awareness videos and infographics.

To create awareness about the 4 steps to preventing Healthcare Associated Infections for the Department of Health and Human Services, I created an acronym, WAVE. It was put into  bold, fun, eye-catching designs to engage our audience. This PSA campaign was showcased on bus boards and dioramas placed near hospitals and on transportation to hospitals, and includes collateral materials that are currently being distributed by a wide range of partners. 

Created with and while at Ogilvy

Campaign about Long Covid created for Resolve to Save Lives to increase Covid vaccination rate.

These full-page ads, which ran in the New York Times, were created pro-bono for Water Advocates to help create awareness and raise funds for clean drinking water, sanitation and hygiene in the third world. In far too many countries, lack of access to this basic necessity causes early mortality--especially among children--and keeps girls from education since many spend up to 60% of each day walking dangerous paths to get water for their families. Steve Hilton of the Hilton Foundation sent the following email after seeing the ad: "...one of the best I have ever seen on the benefits of clean water. Great photo - creative layout - compelling message. Congratulations on such a well done message. "

Featuring co-chairs of the President's Council for Fitness, Sports & Nutrition--NFL all-star quarterback Drew Brees and Olympic gold winner Dominique Dawes--this campaign was created to show parents the correlation between physical activity and academic performance.

Created with and while at Ogilvy

This video, mirror cling and guerrilla sidewalk cling were created for The Red Dress fashion show, an annual runway show that creates awareness about heart disease in women. Part of The Heart Truth campaign for the National Heart, Lung and Blood Institute, the show features celebrity models and designers and kicks off fashion week in New York City. 

Created with and while at Ogilvy

This out-of-home campaign and website for the IRS uses a fun, simple, direct approach to let people know that they could file their Federal taxes for free with FreeFile.

Created with and while at Ogilvy

Created for the Department of Health and Human Services, this campaign is a wake-up call to how much even a few extra pounds a year can affect our health and lead to adult obesity.  Since the campaign launch in September 2012, the PSA placements have had an equivalent ad value of over $12.6 million. The campaign has had more than 75 thousand placements and more than  437.9 million impressions.

Created with and while at Ogilvy

This campaign calls attention to the efforts zoos and aquariums make to save endangered species.

 Point of purchase posters for flower stores that are members of the Society of American Florists.

Created with and while at Ogilvy

These direct response ads were created to entice visitors to get the brochure to find out more about the history, romance and amazing relaxation of this very special area.

This series of videos highlights the accomplishments of a Centers for Disease Control initiative, Communities Putting Prevention to Work, to reduce obesity and tobacco usage across America by making it easier to exercise, eat better and stop smoking. Also wrote the themeline: Making healthy living easier.

Created with and while at Ogilvy

To slow the spread of COVID-19. the Bill & Melinda Gates Foundation (BMGF) gave a grant to the Public Health Seattle & King County (PHSKC) for an educational campaign. BMGF also handpicked a team they knew could create the campaign in record time. Led by Margo Gillman of Gillman Communications, it included me (senior writer), Beth Ruoff (strategist and creative director), Imani Greene (media director) and Janet Thomas (senior designer).

We had to communicate the need for social distancing, without making people feel they were being isolated, to the entire King County community — immediately. To accomplish this, we created a full multi-media PSA campaign and negotiated widespread placement in a fraction of the usual timeframe.

Results

The campaign had over 50 million impressions, with an ad value of more than $712,000. Most important, PHSKC confirmed that our work was instrumental in slowing the spread of COVID-19 and helped save lives.

Created for ITC Holdings, the nation's largest independent energy transmission company, this advocacy ad was created to encourage Congress to support updating the energy grid. The in-your-face approach immediately shows that the grid is old and outdated, grabbing instant attention and compelling viewers to absorb our message.

To show how the American Floral Endowment's research is doing everything from eliminating pests to solving breeding and genetic issues, the intriguing words murder, sex and greed were used to deliver the message. 

Created with and while at Ogilvy

This simple online video showcased the dangers lurking online to emphasize the importance of the Digital Citizens Alliance. 

This video was created to raise both awareness and funds for the Yellowstone National Park foundation. It has received over 8,000 web views, and is continually displayed at Yellowstone's closest airport--Bozeman, which has approximately 125,000 passengers who travel through it annually.

Created with and while at Ogilvy

"Boot the Ban" is a name I created to mobilize Texans to end the blue law that banned liquor stores from selling liquor on Sundays. Introduced on Twitter during the Dallas Cowboys / Green Bay Packers game, @BoottheBan went from 0 followers the day it was launched to 2,224 followers a few days later.    

Talk about a delicious client! I wrote regional and national signage, brochures and other communications for Whole Foods for everything from Icelandic lamb to Black History Month.

​Ad for Sainsbury's, a UK grocery chain.

This diorama series won several 2nd District Addy awards, which includes the NYC region--which meant they beat out all the dioramas in New York City.