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MEREDITH LIGHT

Senior Copywriter & Brand Strategist

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HHS Healthcare Infections Campaign

To create awareness about the 4 steps to preventing Healthcare Associated Infections for the Department of Health and Human Services, I created an acronym, WAVE. It was put into  bold, fun, eye-catching designs to engage our audience. This PSA campaign was showcased on bus boards and dioramas placed near hospitals and on transportation to hospitals, and includes collateral materials that are currently being distributed by a wide range of partners. 

 

Created with and while at Ogilvy

WAVE_Ad_Bv2.jpg
1_Advertising_CS_HHS_Wave.jpg
HAI_WAVE_FactSheetB_v2.jpg
HAI_WAVE brochure.jpg

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