To create awareness about the 4 steps to preventing Healthcare Associated Infections for the Department of Health and Human Services, I created an acronym, WAVE. It was put into bold, fun, eye-catching designs to engage our audience. This PSA campaign was showcased on bus boards and dioramas placed near hospitals and on transportation to hospitals, and includes collateral materials that are currently being distributed by a wide range of partners.
Created with and while at Ogilvy