Created for the Department of Health and Human Services, this campaign is a wake-up call to how much even a few extra pounds a year can affect our health and lead to adult obesity. Since the campaign launch in September 2012, the PSA placements have had an equivalent ad value of over $12.6 million. The campaign has had more than 75 thousand placements and more than 437.9 million impressions.
Created with and while at Ogilvy
